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A web designer is essentially in a supporting role. S/he is supposed to have sound knowledge of design fundamentals and web production techniques. S/he is involved in the project at every stage, so that s/he understands the whole project life cycle.

What does a Web Designer Do?

A web designer is expected to:

  • Assist in project conceptualization
  • Create workflows for developers and clients
  • Follow brand identity norms
  • Make effective use of typography and images
  • Create digital advertising assets (like banners, rollovers etc.)